Publicis ETO

Legal Notice

We are Publicis ETO

The Data Driven Agency

A Publicis Worldwide Brand

The digital revolution offers consumers extraordinary powers
and significantly alters their habits.

In order to continue to appeal to and to satisfy them,
brands now need to focus their marketing
on customers and exploit every possibility
that digital and data offer for improving communication.

It all begins with better customer knowledge and with designing uniform,
customized, innovative, interactive, and
pertinent experiences across all contact points.

Our Promise?

To bring you the manpower and the intellectual power to imagine
and put forth a customer experience in synch with today’s behaviors,
and thus, better serve your business, your image, and your customers.

News

AGENCY

A NEW DATA MANAGEMENT DIRECTOR, SAMUEL DELPLACE AT ETO. WELCOME !

Over 20 years of experience in IT, digital specialist and agile organizations expert, Samuel Delplace largely forged his experience in an international group of textile & home distance selling and e-commerce. We are pleased to welcome Samuel in the dynamic, expert and human Publicis ETO team.

AGENCY

A NEW BOARD

Yann Claeyssen and Laurent Dunkelmann have been nominated as Presidents of Publicis ETO. Previously CEOs, Yan and Laurent will pursue the mission of supporting business growth and profitability of the agency, managing relationships with Key Accounts and also preparing for the future : inventing new sources of income, structuring both the offers and the organization.

The two presidents will be accompanied in their mission by Nathalie Leurent and Grégory Lecointe promoted to CEOs.

PRESS

On March 24th , Grégory Lecointe and Sandra Benabou (H20 Avocats) were on the BFM TV set to discuss the impacts of the GDPR on digital advertising, covering GDPR and consumer consent topics.

DATA TRENDS

DATA TRENDS 6 :
THE BENEFITS OF DATA IN COMMUNICATION AND MARKETING

Data Trends is a digest of the articles in the data column sponsored by Publicis-ETO and published on the Influencia.net website.

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PUBLICATION

« LE BAROMETRE DE L'INTRUSION » 2016 - 6TH EDITION

Year after year, the relationship between brands and consumers evolves: « Le baromètre de l’intrusion » highlights the consumer perception towards the perpetually growing personalization of the customer relationship.

More
DATA TRENDS

DATA TRENDS 5:
BLOCKCHAIN

Data Trends is a digest of the articles in the data column sponsored by Publicis-ETO and published on the Influencia.net website.

More
PUBLICATION

DATA & CREATIVITY – REDESIGN THE CREATIVE APPROACH IN THE DIGITAL ERA

Today, advertising can only be conceived by merging two worlds that have long been opposed: creativity and science! Through this white paper, Publicis ETO and Oracle want to highlight the fact that advertising should become a true cultural cardinality within organizations for which the Chief Data Officer is seen as the catalyst.

More
A NEW DATA MANAGEMENT DIRECTOR, SAMUEL DELPLACE AT ETO. WELCOME !
A NEW BOARD
Grégory Lecointe on the BFM TV
Data Trends VOL 6
DATA TRENDS 6 : THE BENEFITS OF DATA IN COMMUNICATION AND MARKETING
DATA TRENDS 5: BLOCKCHAIN
DATA & CREATIVITY – REDESIGN THE CREATIVE APPROACH IN THE DIGITAL ERA

Our Key Numbers

Our Field of Expertise

Publicis ETO intervenes and provides services on four levels.

Consultancy

Accompanying brands in apprehending a marketing and communications approach in this data and omnichannel era.

Setting up Platforms

  • Relational Platforms
    Enhancing overall coherence in interactions between the brand and its contacts.
  • Data Platforms
    Making this coherence a reality, having a 360° view of contacts, and industrializing the relationship with them via partnership solutions (Adobe, SalesForce, Selligent, Oracle, and Ysance).

Activation

Drafting “Customer Journey”: conception and creation of materials (marketing campaigns, relational programs, e-mails, websites, smartphone applications, etc.), and outsourcing omnichannel campaigns in service office mode.

Analysis & Performance

Defining KPi’s, setting up infoviz multi-sources, web analytics, device optimization, redefinition of segmentations, target clusters, and business model definitions.

Data

  • Consultancy

  • Platforms

  • Activation

  • Analysis & Performance

Our Clients

  • Nos clients - Orange
  • Nos clients - Louis Vuitton
  • Nos clients - Danone
  • Nos clients - Dior
  • Nos clients - Longchamp
  • Nos clients - Henkel
  • Nos clients - Mercedes-Benz
  • Nos clients - GO Sport
  • Nos clients - Levis
  • Nos clients - Total
  • Nos clients - Playstation
  • Nos clients - Sephora
  • Nos clients - Leroy Merlin
  • Nos clients - Sanofi

Our Partners

  • Nos partenaires - Adobe
  • Nos partenaires - SalesForce
  • Nos partenaires - Ysance
  • Nos partenaires - Return Path
  • Nos partenaires - Selligent
  • Nos partenaires - Experian
  • Nos partenaires - Oracle
  • Nos partenaires - Easiware
  • Nos partenaires - Uniserv
  • Nos partenaires - NetMessage

Meet up with us!

Development,
consulting, creation, and more
Let’s chat.

Would you like to join one of our teams?
Send us your career resume

The Data collected are processed by Publicis Eto for the purpose of managing your application. You have the right to access, rectify, delete, limit and portability of your data, opposition right, right to define post mortem fate of your data. To use them, send an email to cil@publicis-eto.fr.
For more informations on data processing by Publicis eto, have a look here.
Publicis ETO - DATA DRIVEN AGENCY