Publicis ETO

We are Publicis ETO

The Data Driven Agency

A Publicis Worldwide Brand

The digital revolution offers consumers extraordinary powers
and significantly alters their habits.

In order to continue to appeal to and to satisfy them,
brands now need to focus their marketing
on customers and exploit every possibility
that digital and data offer for improving communication.

It all begins with better customer knowledge and with designing uniform,
customized, innovative, interactive, and
pertinent experiences across all contact points.

Our Promise?

To bring you the manpower and the intellectual power to imagine
and put forth a customer experience in synch with today’s behaviors,
and thus, better serve your business, your image, and your customers.

News

13 January

« LE BAROMETRE DE L'INTRUSION » 2016 - 6TH EDITION

Year after year, the relationship between brands and consumers evolves: « Le baromètre de l’intrusion » highlights the consumer perception towards the perpetually growing personalization of the customer relationship.

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12 April

E-MARKETING PARIS, 2016

Yan Claeyssen attends the E-Marketing 2016 Summit during the AACC roundtable on recruiting and customer loyalty at the dawn of the artificial intelligence age, April 13th at 10:15 AM in Room 1. He presents the new way of using data, and focuses on the relationship between the brand and consumers.

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23 March

DIGITAL STRATEGIES WEEK

Yan Claeyssen attends the roundtable on the stakes of data (10:15 – 11:00 AM): recognizing clients from both marketing and operational points of view.
What questions should be examined before investing in technology? What solutions should be put in place? For what purposes? How to coordinate a 360° vision of all the canals and points of interaction with customers?

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22 March

LAURE BARILLON JOINS THE TEAM

Laure becomes the agency’s Consultancy Director and is put in charge of Customer Experience Strategy.

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16 march

TELECOM ROUNDTABLE

Samir Amellal (Chief Data Officer, Publicis Worldwide) goes to the Petit Club Publicis to address the theme “What do recent advances in artificial intelligence hold in store for us?”

7 march

SAMIR AMELLAL’S PRESENTATION AT THE BIG DATA SUMMIT

Samir Amellal, Chief Data Officer, attends an AACC conference raising the question, “What if we reconciled marketing and data?” He takes the stage to discuss omnichannel customers’ experience.

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17 february

SAMIR AMELLAL AND THE EBG ENCYCLOPEDIA

Samir Amellal, Publicis Worldwide’s Chief Data Officer, participates in planning the Electronic Business Group’s EGB encyclopedia. The goal is to establish Big Data’s definition.

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8 february

NICOLAS DO HUU JOINS THE TEAM

We’re happy to welcome Nicolas Do Huu to Publicis ETO, our key data marketing agency. As its Data Sciences Consultancy Director, he will oversee innovations development.

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12 january

DATA TRENDS 4:
ARTIFICIAL INTELLIGENCE

Data Trends is a digest of the articles in the data column sponsored by Publicis-ETO and published on the Influencia.net website.

More
Le baromètre de l’intrusion 2016  6th edition
SALON E-MARKETING PARIS 2016
STRATÉGIES DIGITAL WEEK
BIENVENUE À LAURE BARILLON
TABLE RONDE TELECOM
INTERVENTION DE SAMIR AMELLAL AU SALON BIG DATA
PARTICIPATION DE SAMIR AMELLAL À L’ENCYCLOPÉDIE EBG
BIENVENUE À NICOLAS DO HUU
DATA TRENDS 4 : L’INTELLIGENCE ARTIFICIELLE

Our Key Numbers

Our Field of Expertise

Publicis ETO intervenes and provides services on four levels.

Consultancy

Accompanying brands in apprehending a marketing and communications approach in this data and omnichannel era.

Setting up Platforms

  • Relational Platforms
    Enhancing overall coherence in interactions between the brand and its contacts.
  • Data Platforms
    Making this coherence a reality, having a 360° view of contacts, and industrializing the relationship with them via partnership solutions (Adobe, SalesForce, Selligent, Oracle, and Ysance).

Activation

Drafting “Customer Journey”: conception and creation of materials (marketing campaigns, relational programs, e-mails, websites, smartphone applications, etc.), and outsourcing omnichannel campaigns in service office mode.

Analysis & Performance

Defining KPi’s, setting up infoviz multi-sources, web analytics, device optimization, redefinition of segmentations, target clusters, and business model definitions.

Data

  • Consultancy

  • Platforms

  • Activation

  • Analysis & Performance

Our Clients

  • Nos clients - Orange
  • Nos clients - Louis Vuitton
  • Nos clients - Danone
  • Nos clients - Dior
  • Nos clients - Longchamp
  • Nos clients - Henkel
  • Nos clients - Mercedes-Benz
  • Nos clients - GO Sport
  • Nos clients - Levis
  • Nos clients - Total
  • Nos clients - Playstation
  • Nos clients - Sephora
  • Nos clients - Leroy Merlin
  • Nos clients - Sanofi

Our Partners

  • Nos partenaires - Adobe
  • Nos partenaires - SalesForce
  • Nos partenaires - Ysance
  • Nos partenaires - Return Path
  • Nos partenaires - Selligent
  • Nos partenaires - Experian
  • Nos partenaires - Oracle
  • Nos partenaires - Easiware
  • Nos partenaires - Uniserv
  • Nos partenaires - NetMessage

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